How often should we send bulk emails to our subscribers?

How often should we send bulk emails to our subscribers?

Blog Article

The best frequency to send bulk emails to your subscribers is informed by the following factors.

Subscriber Engagement: If subscribers are very engaged-in, opening your emails frequently, you might want to increase the times to email them a bit more often, making sure not to mail them so frequently that they get overwhelmed.
Relevance of Content: The more relevant the content is to the subscriber and the more value it will have to them, the more they will tend to open your email and take further action with you. If you have more relevant content to send, increase the sending frequency.
Campaign Goals: The goals of Bulk Email Data your campaign will decide the cadence of your email sends. For example, if you want to drive some sales, you send more promotional emails. If it is brand awareness, you'll send less frequent informational emails.



Industry norms set norms and expectations in your industry. News or e-commerce businesses typically have some of the highest send frequencies. General rules include: Starting small frequency, where you normally start off with a relatively low frequency and, depending on how the subscribers engage, increase gradually. A/B testing of mailing frequencies: Try different mailing frequencies to find out what is working best for you.
Listen to responses: Measure subscriber sentiment through the unsubscribe rate and other yardsticks of user engagement.
Quality will always be more crucial than quantity. One can always compromise on sending a few but more substantial quality emails instead of delugging subscribers with low-quality or irrelevant emails.